At its most simple, branding is telling people who you are, what you do, and what you can do for them. It’s getting people to think positively about your products and services. The branding process is about communicating a set of positive and favourable messages about your business to your audience.And brand equity is the value people place on your company. It’s what encourages them to buy from you, rather than from your competitor.

Marketing material needs to spark interest to the point that a person decides to respond and buy your product or service. People respond to pictures and shapes more quickly than they respond to words, so the graphic design is key to your overall message. We start with great design, then use compelling words to support the graphics.